Effective Communication as a Tool for Good Governance in Nigeria
Keywords:Effective communication, Mass media, Good governance
A critical element of governance is how citizens, leaders and public establishments relate to one another in order to make things work. Without a structure communication systems and procedures which permit the two-way communication between nation and citizens, it is sensitive to assume how nations may be responsive to public requirement and prospects. The ability to communicate effectively with citizens is one of the major functions of good governance. This study investigates effective communication as a tool for good governance in Nigeria. The survey research method was adopted and questionnaire was used as data collection instrument. Using the convenient sample of 500 respondents. Findings showed that the flow of information between the government and the citizens was not adequate and the extent to which the media have discharged their duties towards ensuring adequate flow of information between the government and the citizens. The study recommends that journalists should show more prominent obligation toward objectivity, stability and collective accountability in the inclusion as well as information dissemination.