Effect of Public Relations Practice on the Performance of Two Selected Hotels in Abeokuta, Ogun State

Abstract

The study examined the effect of public relation practice on the performance of selected establishments inAbeokuta, Ogun State. A Well-structured questionnaire were administered to eighty (80) staff of the selectedhotels who are the research respondents in order to gather data from them. A convenient sampling techniquemethod was used in arriving at the number of respondents used for study. Eighty (80) questionnaires wereadministered and all were retrieved. The data gathered were analyzed using a simple descriptive statisticaltool. It was shown that public relation practice has significant effect on the performance of the two selectedestablishments under review. The Cross-tab statistics was used to estimate the relationship betweendemographic characteristics and public relation which was concluded that they have no significantrelationship. Chi-Square Test was also used to determine the significant relationship stated in thehypotheses. It was established that public relation has a significant effect on customer patronage and alsothat it has a significant relationship with image promotion of the hotel. Finally, it was observed that therewas no significant relationship between public relation and competitive strength of the hotels. The studyconcluded that public relation practice has positive effects on patronage and image of the two selectedhotels, but, has no significant effect on the competitive strength of the hotels. It was recommended thathoteliers should accord and give cognizance to public relation practice.

Keywords: Customer Satisfaction, Performance, Public Relation, Relationship