Leveraging Digital Marketplaces to Enhance the Contribution of Local Artisans and Craftsmen to Nigeria's Economic Diversification

Abstract

This study delves into the transformative potential of digital marketplaces for Nigeria's local artisans and craftsmen. Leveraging these platforms aims to significantly enhance their visibility, accessibility, and economic value, ultimately contributing to the nation's vital economic diversification. A simple digital platform was meticulously designed and implemented to achieve this, adhering to the robust Model-View-Controller (MVC) architectural pattern. The Model component efficiently handles data logic and storage, ensuring seamless management of product information and artisan profiles. The View is responsible for presenting this data in a user-friendly and engaging manner to both artisans and prospective buyers. Finally, the Controller acts as the intermediary, diligently processing user inputs and facilitating smooth interactions within the platform. The core methodology prioritized ease of use, accessibility, and scalability, recognizing the diverse needs of both seasoned craftsmen and first-time online shoppers. The findings are compelling: integrating local artisans into these digital ecosystems demonstrably improves market access, leading to increased sales and broader customer reach. Furthermore, it fosters greater customer engagement, bridging the gap between creators and consumers. This, in turn, strongly supports inclusive economic growth across the country.