THE SIGNIFICANCE OF CULTURAL DIVERSIFICATION TO TOURISM DEVELOPMENT IN ILARO, OGUN STATE.
This research examines where cultural diversification is significant in tourism and analyzes how some cultural characteristics can be harnessed to leveraged development. Cultural tourism, spurred by changes in cultural awareness and visitor demands, though has seen substantial changes in recent years, conveying cultural values and fulfilling a diverse tourist population. The research used a descriptive survey methodology and a sample size of 70 people. The study's representative sample population of students, residents, government employees, interviews, and questionnaires were used to gather primary data. Tables were used to present the data so that the results could be understood at a glance. 45.7% of respondents agreed that culture adds to tourism development in Ilaro. In comparison, 14.3% strongly agreed, but lack of cultural awareness is most noticeable in the areas where the vast majorities are Yoruba tribe, Celebrations, festivals, customs, dressing, cuisines, and languages are the critical significance of cultural diversity, where history and values are essential to every culture and tourism. The study recommends that all cultural leaders and stakeholders should invest more in cultural tourism developments, sensitizing and educating people on the impact of culture on local and national development.